Foxy Pearl Jewelry Soon to Launch Its Own Brand

Foxy Pearl Jewelry Logo

A few months back, I took the decision to start the project that has been on my mind for a while now. I decided to launch my own jewelry brand.

While it was never a secret that my dream was to design jewelry, I did not share much about it other than occasional posts on social media that left many confused more than informed.  As a result, I received lots of messages inquiring about what I was up to.  So, I have decided to publicly share this new and exciting project that has been my main focus in 2020.

Why Did I Decide to Start My Jewelry Brand?

While blogging was fulfilling my time in the last couple of years, it is only one of the many passions I have.  The more I was informing myself on jewelry topics, the more I grew the desire to bring to life a brand that would manifest all of the qualities I admire in jewelry.  I wanted to offer people beautiful and interesting designs that inspire curiosity and awaken the senses.

My Take on Jewelry 

I am an eternal lover of jewelry as an art form and a way of self-expression.  I believe that the essence of jewelry is to be decorative, aesthetically pleasing, thought-provoking, and emotionally astounding.

Pearls hold a special appeal to me since the early days due to their uniqueness.  However, I am a huge fan of many different gemstones.  From precious and semi-precious stones my favorite is tanzanite.  What I particularly enjoy about jewelry is the experimentation with forms and materials, and finding unorthodox ways to combine them.  It’s fun to mix & match things in new and creative ways.

How Did the Process of Starting a Brand Begun and Evolved? 

Before deciding to launch my brand, the main challenge I was facing is deciding which type of jewelry to make.  I have a broad taste and like things that are by no means similar in the scheme in jewelry just as much as in any other art genre.  So, I came to the conclusion that I don’t have to limit myself to one particular category and can create as many as I wish and am capable of at the moment.  That being said, I decided to develop two different jewelry lines – fashion jewelry and designer jewelry.

Fashion Jewelry

Fashion jewelry is something that was always present in my life from school days to today.  It is fun, affordable, and accessible to anyone with an interest.  And that was the main focus of this line.  To make it enjoyable to wear with a reachable price point.  When I putting it together, my intention was for people to play with it and give it their individual touch by how they choose to wear it.  That is why the first collection has a playful and lively vibe.

Designer Jewelry

Designer jewelry on the other hand is far more personal as it represents my aesthetical vision and my take on jewelry as an art form.  It took a lot of brainstorming and conceptualizing before the drawings could be made. I focused on what I find intriguing and drawn to and have truly injected my feelings, dreams, and hopes into each design.  So, in that aspect, it is profound and intense.  The ultimate aim was for the designs to have a life of their own.

What’s next? 

It is important to note that both fashion and designer jewelry are only the beginnings as first collections do not capture the entire brand and everything that is yet to come.  However, I do hope that you enjoy them as an observer and if you find something that speaks to you that is just a plus in my book and a whole different level of accomplishment.

With that in mind, I am announcing that the fashion jewelry is scheduled to launch on September 15th, 2020, while an estimated timeframe for the designer jewelry launching is approximately a couple of months from now.

If you have any questions in the meantime, feel free to leave a comment, or shoot me a message via either Instagram, Facebook, or email at

Thank you all for the interest you took in my work as well as to everyone reading this.  Thank you for your continued support!

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Until next time,



Hi there! I am Ileana Djujic, a jewelry blogger and the founder of Foxy Pearl Jewelry. We inform, share, and educate about authentic jewelry and jewelry-related events, wholesalers, deals and so much more from all over the world. Our goal is to encourage people to explore and experiment with jewelry, and to challenge trends rather than simply follow them. Besides jewelry, I am equally passionate about travel, the arts, writing (obviously), running, and chocolate. But jumpsuits, padded shoulders, and dresses with pockets are nice, too!
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