Ileana Djujic - Foxy Pearl JewelryFoxy Pearl Jewelry was born out of love and passion for jewelry as an art form. While my jewelry interests are wide pearls have always been special to me. Their appeal goes beyond the cliches they’ve been boxed into, such as that they are elegant, classic, and always appropriate. While all of this is true, they are far beyond one-dimensional. Pearls are also enigmatic, playful, striking, and versatile. They’ve got class and sass. But above all – they are authentic!

And authenticity, furthermore, is another reason that sparked the desire to create Foxy Pearl Jewelry. In today’s world of consumerism and fast-moving fashions, remaining authentic becomes increasingly harder. The pressure to keep up with the ever-evolving trends compromises originality and our sense of style. With this in mind, I wanted to bring to life a brand that offers beautiful and distinctive designs that will last long after the season is over.

Lastly, my intent is to encourage us to experiment with jewelry. Apart from celebrating pearls, the name Foxy Pearl is a tribute to Jimi Hendrix, referencing his song “Foxy Lady”. While pairing rock legend with pearls is anything but mainstream, I can’t help to see the connection. Jimi is a music icon and pearls are one of the most recognizable jewelry gems. Music and jewelry are both art, and just like any art, they represent an emotion. And ultimately - pearls are foxy! The same goes for styling.

Experimenting with how we wear jewelry, what we mix it with, or how we choose to bring together seemingly unrelated concepts should be left to our own interpretation. Because when it comes to jewelry, it is important to remember that there are no rules - only preferences.